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CODA
NATIONAL RESEARCH DATA 2000
126,544
Total Estimated Craft Population
83,200
Affiliated with Craft Organizations
23,344
Non-Affiliated
20,000
Additional Non-Affiliated
$76,052
Average Gross Sales/Craft Household
$50,000
Average income after expenses
(26% above
National Income)
$39,657
National Median Income
$4.2 Billion
retail markup added to wholesale
$13.8 BILLION TOTAL ECONOMIC IMPACT
Craftspeople that have paid employees generally
have three times the household income and ten
times the sales/revenue of those that work alone.
DEMOGRAPHIC PROFILE:
93%
of
craftspeople in the U.S. are Caucasian
64%
are female
41%
are between 46 & 55, the median age is 49
10% are below 35, 26% are 36-45
17% are
56-65 and 6% over 65
78% are
members of a craft organization
WORK ENVIRONMENT:
79% work
in studio on/in their residential property 64% work alone in
a studio
18%
work with partner or family member
16%
work with paid
employees
87.2%
employ no full-time employees
20%
employ at least one part-time employee
4.39 is
the average number employed full-time by
those
Craftspeople with employees
2.24 the
average number of part-time employees
$56,041
is the average annual payroll expenditure
for craftspeople
with employees
DISTRIBUTION METHODS FOR GENERATING SALES/REVENUE:
52.87%
are direct retail sales and of those sales
51.80% are from craft fairs
27.09%
are from the studio
14.80%
are from commissions
6.31%
are from other sources
27.03%
wholesale in the U.S.
11.27%
consignment sales from galleries
8.36%
other sales
0.47%
wholesale, international export
60%
gross
sales/revenue are in maker’s home state
Notes on
Terminology:
INCOME
is the gross annual sales/revenue less any material costs and less
other fixed costs. We assume this figure was used for income tax
reporting.
Gross annual SALES/REVENUE is monies received for craft
related activities including sales of craft products, teaching,
lectures, or even grant monies and awards. |
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INDUSTRY COMPARISON
|
DOLLARS
|
|
Shoe Industry* |
$41.6 billion |
|
Magazines* |
$31.9 billion |
|
Airline Tickets* |
$29.5 billion |
|
Funeral/Burial Expenses* |
$16.0 billion |
|
Vegetables and Melons** |
$15.0 billion |
Craft Industry
|
$13.8 billion |
|
Fuel Oil and Coal* |
$13.2 billion |
|
Fruit and Tree Nuts** |
$12.3 billion |
|
Taxicabs* |
$
3.7 billion |
|
Potatoes** |
$
2.7 billion |
|
Tobacco** |
$
2.4 billion |
|
Peanuts** |
$
1.0 billion |
|
*U.S. Census Personal Consumption Expenditures
1998.**USDA Crop Value, 1999 |
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NATIONAL ARTIST POPULATION ESTIMATES |
|
TYPE OF ARTIST |
NUMBER |
|
Designers |
685,000 |
|
Architects |
171,000 |
|
Musicians |
164,000 |
|
Actors/Directors |
151,000 |
|
Authors |
140,000 |
|
Photographers |
137,000 |
|
Craft artists/other misc. artists |
127,000 |
|
Announcers |
62,000 |
|
College Art Teachers |
36,000 |
|
Dancers |
34,000 |
|
Painters/Sculptors |
26,000 |
|
1994 Report, National Assembly of Local Art Agencies |
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INCOME &
SALES VARIES BY CRAFT MEDIUM
Listed in order of Gross Sales/Revenue |
|
MEDIUM |
SALES |
INCOME |
RESPONSE |
|
Paper |
$37,529 |
$24,195 |
3.65% |
|
Organic Material
|
$42,681 |
$21,270 |
1.00% |
|
Enamel |
$53,247 |
$29,612 |
0.58% |
|
Plastics |
$53,760 |
$26,360 |
2.57% |
|
Leather |
$58,586 |
$32,182 |
1.03% |
|
Fiber/Textiles |
$60.665 |
$22,629 |
15.79% |
|
Clay |
$60,704 |
$29,008 |
18.36% |
|
Wood |
$67,907 |
$27,819 |
10.61% |
|
Mixed Media |
$69,670 |
$26,033 |
8.54% |
|
Other |
$81,709 |
$32,292 |
5.09% |
|
Metal |
$108,133 |
$35,484 |
21.83% |
|
Glass |
$111,051 |
$38,237 |
10.95% |
|
Overall/Average |
$77,897 |
$29,939 |
100% |
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