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The CRAFT ORGANIZATION
DEVELOPMENT ASSOCIATION released the results of this
landmark study In April 2001, providing a much-needed tool for
craftspeople, craft organizations, and businesses, at a time when
many state departments of heritage, tourism and economic development
are recognizing the potential in supporting craft-related programs.
Crafts can be a major travel attraction that generates cultural
tourism and overall community/economic development. These
statistics will aid in creating partnerships with state and local
agencies to promote strategies encouraging growth and development of
this important sector of home-based businesses.
The most
challenging component of this research study was to estimate how
many craft professionals are working in the U.S. No ones knows how
big the “crafts universe” really is, making this first study of
crafts even more significant. Over 100,000 surveys were distributed
by craft organizations and publications in the spring of 2000 to
craftspeople that earn all or part of their living from the sale of
handmade crafts. Every effort was made to ensure that every working
craftsperson was aware of the study, and encouraged to fill out the
survey. 8,342 surveys were returned, yielding a 7% response rate of
useable survey’s. This is a large sample size and is more than
adequate to provide valid and reliable estimates on the U.S. craft
population. We hope that this first effort will lead to further
research.
This study did not
try to estimate a “multiplier” effect of how craft sales and other
related expenditures ripple and flow through the economy. This
accepted research technique would have increased the economic impact
figures many times. Many areas of the craft industry are not
addressed in this first study; CODA decided to begin by
concentrating on the most basic element, individual craftspeople.
The direct economic impact of this study is based on the average
annual gross sales/revenue generated by professional craftspeople in
the United States.
The full 70-page
report containing the study background, purpose, research questions,
methodology findings, conclusions, further research recommendations,
references, research linkages, tables (including income comparisons
for all 50 states), different sortings of the data and etc. is
available by hard copy only, for $25 ($15 for CODA members).
The
Executive Summary is available on this website under the Survey tab
on the drop-down menu click on "National Summary" (for Survey statistics
and tables).
We also have
breakout studies for
Arkansas,
Florida,
Illinois,
Kentucky,
Maine,
Massachusetts,
Minnesota,
Montana,
New Mexico,
North Carolina,
Tennessee,
Vermont, and
Virginia available on this website under the
Survey tab drop-down menu, click on the state you want.
Please contact us if
you need an invoice to submit for payment.
Send your mailing
address and a check or money order to:
CODA
P.O.
Box 51
Onia, AR 72663
We hope that you
find this study to be helpful and may reproduce or quote any part of
this summary.
Please give CODA
(Craft Organization Development Association) credit whenever
appropriate.
NOTES
OF INTEREST:
Crafts Report Article on release of
The CODA Survey: The Impact of Crafts on the National Economy
(May 2001 issue) with color charts and in-depth analysis:
http://www.craftsreport.com/may01/codasurveyresults.html
WEST VIRGINIA CONDUCTS UPDATE OF CODA SURVEY
The CODA study contained only 48 responses from West
Virginia. Leaders in the crafts field in West Virginia realized
that this sample size was too small to yield valid data for their
state, so they worked together with the Small Business Development
Division of the West Virginia Development Office to conduct an
update to determine the full economic impact of craftspeople on the
state of West Virginia, using the CODA Survey as a model.
Click here
to view Highlights:
http://www.economicoptions.org/CraftsStudyHighlights2.htm
KENTUCKY
PRODUCES EVALUATION STUDY OF THE CODA SURVEY
An evaluation of the 2000 Economic Impact of the
Kentucky Crafts Industry, commissioned by the Kentucky Craft
Marketing Program is based in part on the data from the Kentucky
breakout study of the CODA Survey, and another study done earlier in
Kentucky that contained information on the Kentucky Crafts Industry
not available to the researchers doing the CODA study. This is an
informative and interesting analysis, and is available for $25.
Both studies are
being offered free to CODA Members. CODA Members may contact:
info@codacraft.org
for an email copy of these studies.
ALL OTHER INQUIRIES ABOUT THE WEST VIRGINIA OR KENTUCKY STUDIES
SHOULD BE DIRECTED TO:
Conley Salyer, West Virginia State Director
Small Business Development
1900 Kanawha Boulevard, East, Building 6, Room 652
Charleston, West Virginia 25305-0311
Telephone 304-558-2960, ext. 11,
csalyer@wvsbdc.org
Fran Redmon, Program Director
Kentucky Craft Marketing Program
fran.redmon@ky.gov
www.kycraft.ky.gov
Contact CODA if you
have any questions, or want to participate in future studies.
Research for the CODA Survey conducted by: Dr.
Dinesh S Dave and Dr. Michael R. Evans
Center for Business Research, John A. Walker College
of Business Appalachian State University
CODA SURVEY COMMITTEE
American Craft Museum, Barbara Tober, New York, NY
Craft Emergency Relief Fund, Cornelia Carey,
Montpelier, VT
Florida Craftsmen, Inc., Michele Tuegel, St.
Petersburg, FL
George Little Management, LLC, Carol Sedestrom Ross,
S. Lake Tahoe, CA
and
Mary Strope, White Plains, NY
Illinois Artisans Program, Ellen Gantner, Chicago, IL
Maine Cultural Alliance, Carolyn Hecker, Deer Isle,
MA
Ohio Designer Craftsmen, Hal Stevens, Columbus, OH
Southern Highland Craft Guild, Ruth Summers and
Andrew Glasgow, Asheville, NC
Tennessee Association of Craft Artists, Alice
Merritt, Nashville, TN
HandMade In America – Managed Survey Project - Rebecca Anderson, Asheville NC |
