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CODA NATIONAL RESEARCH DATA 2000
126,544 Total Estimated Craft Population
83,200 Affiliated with Craft Organizations
23,344 Non-Affiliated
20,000 Additional Non-Affiliated
$76,052 Average Gross Sales/Craft Household
$50,000 Average income after expenses
(26% above National Income)
$39,657 National Median Income
$4.2 Billion retail markup added to wholesale
$13.8 BILLION TOTAL ECONOMIC IMPACT
Craftspeople that have paid employees generally
have three times the household income and ten
times the sales/revenue of those that work alone.
DEMOGRAPHIC PROFILE:
93% of craftspeople in the U.S. are Caucasian
64% are female
41% are between 46 & 55, the median age is 49
10% are below 35, 26% are 36-45
17% are 56-65 and 6% over 65
78% are members of a craft organization
WORK ENVIRONMENT:
79% work in studio on/in their residential property 64% work alone in a studio
18% work with partner or family member
16% work with paid employees
87.2% employ no full-time employees
20% employ at least one part-time employee
4.39 is the average number employed full-time by
those Craftspeople with employees
2.24 the average number of part-time employees
$56,041 is the average annual payroll expenditure
for craftspeople with employees
DISTRIBUTION METHODS FOR GENERATING SALES/REVENUE:
52.87% are direct retail sales and of those sales
51.80% are from craft fairs
27.09% are from the studio
14.80% are from commissions
6.31% are from other sources
27.03% wholesale in the U.S.
11.27% consignment sales from galleries
8.36% other sales
0.47% wholesale, international export
60% gross sales/revenue are in maker’s home state
Notes on Terminology:
INCOME is the gross annual sales/revenue less any material costs and less other fixed costs. We assume this figure was used for income tax reporting. Gross annual SALES/REVENUE is monies received for craft related activities including sales of craft products, teaching, lectures, or even grant monies and awards.
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INDUSTRY COMPARISON
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DOLLARS
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Shoe Industry*
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$41.6 billion
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Magazines*
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$31.9 billion
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Airline Tickets*
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$29.5 billion
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Funeral/Burial Expenses*
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$16.0 billion
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Vegetables and Melons**
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$15.0 billion
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Craft Industry
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$13.8 billion
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Fuel Oil and Coal*
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$13.2 billion
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Fruit and Tree Nuts**
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$12.3 billion
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Taxicabs*
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$ 3.7 billion
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Potatoes**
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$ 2.7 billion
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Tobacco**
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$ 2.4 billion
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Peanuts**
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$ 1.0 billion
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*U.S. Census Personal Consumption Expenditures 1998.**USDA Crop Value, 1999
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NATIONAL ARTIST POPULATION ESTIMATES
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TYPE OF ARTIST
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NUMBER
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Designers
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685,000
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Architects
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171,000
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Musicians
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164,000
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Actors/Directors
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151,000
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Authors
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140,000
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Photographers
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137,000
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Craft artists/other misc. artists
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127,000
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Announcers
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62,000
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College Art Teachers
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36,000
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Dancers
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34,000
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Painters/Sculptors
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26,000
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1994 Report, National Assembly of Local Art Agencies
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INCOME & SALES VARIES BY CRAFT MEDIUM
Listed in order of Gross Sales/Revenue
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MEDIUM
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SALES
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INCOME
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RESPONSE
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Paper
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$37,529
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$24,195
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3.65%
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Organic Material
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$42,681
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$21,270
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1.00%
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Enamel
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$53,247
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$29,612
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0.58%
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Plastics
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$53,760
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$26,360
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2.57%
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Leather
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$58,586
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$32,182
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1.03%
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Fiber/Textiles
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$60.665
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$22,629
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15.79%
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Clay
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$60,704
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$29,008
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18.36%
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Wood
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$67,907
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$27,819
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10.61%
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Mixed Media
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$69,670
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$26,033
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8.54%
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Other
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$81,709
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$32,292
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5.09%
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Metal
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$108,133
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$35,484
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21.83%
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Glass
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$111,051
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$38,237
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10.95%
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Overall/Average
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$77,897
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$29,939
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100%
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