CODA NATIONAL RESEARCH DATA 2000 126,544 Total Estimated Craft Population             83,200 Affiliated with Craft Organizations             23,344 Non-Affiliated             20,000 Additional Non-Affiliated $76,052 Average Gross Sales/Craft Household $50,000 Average income after expenses             (26% above National Income)              $39,657 National Median Income $4.2 Billion retail markup added to wholesale    $13.8 BILLION TOTAL ECONOMIC IMPACT   Craftspeople that have paid employees generally have three times the household income and ten times the sales/revenue of those that work alone.    DEMOGRAPHIC PROFILE: 93% of craftspeople in the U.S. are Caucasian 64% are female 41% are between 46 & 55, the median age is 49             10% are below 35, 26% are 36-45             17% are 56-65 and 6% over 65 78% are members of a craft organization    WORK ENVIRONMENT: 79% work in studio on/in their residential property 64% work alone in a studio            18% work with partner or family member            16% work with paid employees 87.2% employ no full-time employees 20% employ at least one part-time employee 4.39 is the average number employed full-time by             those Craftspeople with employees 2.24 the average number of part-time employees $56,041 is the average annual payroll expenditure             for craftspeople with employees    DISTRIBUTION METHODS FOR GENERATING SALES/REVENUE: 52.87% are direct retail sales and of those sales             51.80% are from craft fairs             27.09% are from the studio             14.80% are from commissions             6.31% are from other sources 27.03% wholesale in the U.S. 11.27% consignment sales from galleries 8.36% other sales 0.47% wholesale, international export 60% gross sales/revenue are in maker’s home state   Notes on Terminology: INCOME is the gross annual sales/revenue less any material costs and less other fixed costs.  We assume this figure was used for income tax reporting. Gross annual SALES/REVENUE is monies received for craft related activities including sales of craft products, teaching, lectures, or even grant monies and awards.

INDUSTRY COMPARISON DOLLARS Shoe Industry* $41.6 billion Magazines* $31.9 billion Airline Tickets* $29.5 billion Funeral/Burial Expenses* $16.0 billion Vegetables and Melons** $15.0 billion Craft Industry $13.8 billion Fuel Oil and Coal* $13.2 billion Fruit and Tree Nuts** $12.3 billion Taxicabs* $  3.7 billion Potatoes** $  2.7 billion Tobacco** $  2.4 billion Peanuts** $  1.0 billion *U.S. Census Personal Consumption Expenditures 1998.**USDA Crop Value, 1999   NATIONAL ARTIST POPULATION ESTIMATES TYPE OF ARTIST NUMBER Designers 685,000 Architects 171,000 Musicians 164,000 Actors/Directors 151,000 Authors 140,000 Photographers 137,000 Craft artists/other misc. artists 127,000 Announcers   62,000 College Art Teachers   36,000 Dancers   34,000 Painters/Sculptors   26,000 1994 Report, National Assembly of Local Art Agencies INCOME & SALES VARIES BY CRAFT MEDIUM Listed in order of Gross Sales/Revenue MEDIUM SALES INCOME RESPONSE Paper $37,529 $24,195 3.65% Organic Material $42,681 $21,270 1.00% Enamel $53,247 $29,612 0.58% Plastics $53,760 $26,360 2.57% Leather $58,586 $32,182 1.03% Fiber/Textiles $60.665 $22,629 15.79% Clay $60,704 $29,008 18.36% Wood $67,907 $27,819 10.61% Mixed Media $69,670 $26,033 8.54% Other $81,709 $32,292 5.09% Metal $108,133 $35,484 21.83% Glass $111,051 $38,237 10.95% Overall/Average $77,897 $29,939 100%